STYLEVAN

« Ally of your passions »

The Challenge

How to reconnect with growth in a market dominated by large industrial groups (camping car multinationals)?
How to rejuvenate an ageing brand with an irrelevant competitive edge?
How to relaunch product development and innovation without appropriate investment funds?

The Process

Competitive market analysis
Extensive consumer insight research (netography & fair interviews)
Brand & company repositioning
Implementation across marketing and communication mix

The Results

Successful brand revival with strongly improved sales (+60%)
3 years after the relaunch, the brand still realizes a strong double digit annual growth

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CADUM

THE CHALLENGE

• How can a mono product brand reconnect with growth in a declining market (solid soaps = -4%/yr)?
• How to extend the target reach to recruit a younger consumer base?
• How to evolve brand perceptions to gain relevance for families (Cadum = a legend with a strong “baby” bias)?
• How to succeed the brand leap with very limited marketing funds?

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JARDINS LACHAUX

THE CHALLENGE

• What potential for a luxury gardening brand in a market increasingly competing on price?
• How to identify the true leverage points for a high-end service offer that is unique and differentiating?

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CAT’S BEST LITTER

THE CHALLENGE

• How to transform a successful product into a leadership brand?
• How to justify a premium brand positioning in a market dominated by price and private label brands?
• How to justify a brand range in a market without segmentation?
• How to upset market rules with very limited marketing funds?

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TARKETT

THE CHALLENGE

• How to define a single-minded positioning for a company forged through multiple mergers & acquisitions?
• How to converge heterogeneous corporate cultures and brand identities?
• How to develop a brand story coherent to the corporate CSR messaging?

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